Advertising and marketing in the hospitality business can be a challenging business, especially in terms of search engine optimization of hotel websites. There are many ways to boost your hotel’s SEO: you can pay and advertise with Google, work on it yourself, or simply hire hotel SEO services. Whatever you choose, you first need to know the best SEO practices for hotel websites.
It’s advisable that you take time to read and understand Google’s SEO starter guide before you plunge deeper. Once you’ve done that, you are ready to do the following tips to improve your website’s SEO:
- Research keywords
Before you make any changes to your website, it’s is important to perform keyword research first. Your SEO’s success relies highly on targeting the right keywords and defining your niche. Once you have already determined the best keywords to suit your goals, you can already start creating a strategy around those words. Some phrases, such as “boutique hotels,” may seem like a great choice—but they are not. These short-tail keywords are usually too broad and extremely competitive. You will have more success targeting long-tail keywords that are more specific and effective, such as “boutique hotels in (your city).”
- Organize your website
If you have ever tried browsing through an unstructured site, you probably know how frustrating it is to search for something really simple and not be able to find it quickly. Making your hotel’s website structure intuitive and clean will not only guide prospective guests as they navigate around your website—it can also make it easier for search engine crawlers to index your content. Hiring hotel SEO services can help you make your website more searchable, and hence potentially increase website traffic and bookings.
- Create quality content
When it comes to SEO, having the right keywords is not enough. You also need to be able to provide content that is useful for your potential customers. Your landing page must have content that will encourage customers to read more and not simply go back to the search results page. It’s crucial to include important details about your hotel in the content, but you should also consider writing informational pieces that will help visitors create an awesome itinerary.