Find the right audience with a clear SEO strategy
When your potential travels are searching for your hotel or product and you don’t rank on page one of search engines, you might as well not have a website. We improve search rankings through proven white-hat SEO techniques to increase visits and conversions from search engines. Beginning with a full audit and competitor analyses, we create a strategy and help our clients deliver on their commercial targets.
By explaining strategy and execution with 100% transparency including a full audit, we take the “guess work” AND “fantasy promises” out of Search Engine Optimization. Our SEO team will never use tricks that can get your site penalized, but instead only perform white hat search engine optimization that follows Google’s strict guidelines. Our SEO starts with a solid base of best practices and revolves around building quality content that is tagged with appropriate keywords used in the right places with optimal frequency. We also conduct a full audit which outlines over 10 key elements of the SEO pyramid.
To rank highly in search engines, we believe it is important to increase social statistics across the board. Starting with engagement and all the way to likes and reviews. We integrate search engine optimization with our social media marketing strategy and support content across multiple channels.
We provide monthly reports for our clients on search engine rankings, visits, engagement and conversions using top industry tools and our unique way of reporting for hoteliers. We also provide a competitor analysis report to show you exactly how you are performing compared to the competition. We provide clarity on reports for you and provide on-going strategy to continue to improve the results to get you where you need to be. Less reliant on the OTA’s.
CONVERSION RATE OPTIMIZATION
We help increase site traffic – so it is only natural that we close the loop and focus on optimizing the overall customer journey through your booking engine. We start by analysing and tracking visitor behaviour, then recommend website & booking engine changes which may include adding incentives, removing barriers, making the site more accessible, identifying technical issues, unknown errors, site speed issues, aesthetics, authoritative and informative.